Primo Posters Pipeline

Playground · Personal Project

Primo Posters is my own Etsy shop, selling minimalist digital-download posters. Every listing used to mean the same manual slog: export the design at four print ratios, drop the artwork into a stack of Photoshop mockup templates by hand, write the title, tags and description, then build the listing on Etsy piece by piece.

This pipeline automates the whole path from a finished Illustrator file to a draft Etsy listing. It's built with Claude Code driving real desktop apps (Illustrator and Photoshop via AppleScript), plus a Node.js orchestrator that watches for new designs, and Claude Code again, run headlessly, to write listing copy straight from the artwork itself.

It's grown past just the export pipeline: an audit script checks every live listing for inconsistent titles, tags and stale sizing; a bulk fixer applies the suggested corrections; and a sales report pulls real views, favorites and revenue per listing. Once a listing actually goes live, not at the draft stage, it also posts the gallery image straight to Instagram, Facebook and Pinterest, reusing the same AI-written title and description as the caption. A local dashboard runs the whole thing from one page, no terminal required.

The Primo Posters pipeline: a design master is auto-detected, then export sizes, room mockups and AI listing copy run independently before converging into a draft Etsy listing, which is auto-posted to social media once it goes live DESIGN MASTER One finished poster, built in Illustrator. AUTO-DETECTED Watches Design/ and kicks off automatically. EXPORT SIZES One script exports every ratio at 300dpi. ROOM MOCKUPS Swapped into every gallery template. AI LISTING COPY Claude Code writes the title, tags, description. DRAFT ON ETSY Files, mockups and copy become a ready listing. SOCIAL POST Instagram, Facebook & Pinterest, once published on Etsy.

Design master

One finished poster, built in Adobe Illustrator.

Auto-detected

The orchestrator watches Design/ for a new or re-saved file and kicks off the pipeline automatically.

Export sizes

One Illustrator script exports a 300dpi JPEG for every aspect ratio: 11×14in, 4:5, 2:3, ISO.

Room mockups

Photoshop swaps the new artwork into every gallery/room mockup template via Smart Objects.

AI listing copy

Claude Code, run headlessly, writes the title, tags, description and structured Etsy properties straight from the artwork.

Draft on Etsy

Files, mockups and copy come together into a draft listing, ready to review and publish.

Social post

Instagram, Facebook & Pinterest, once published on Etsy. The gallery image and AI-written copy get posted automatically, not at the draft stage.

Flat export

Bauhaus Circle Stripes poster design, exported flat as a 300dpi print-ready JPEG
Straight out of the Illustrator export stage: one of four ratios generated automatically.

Room mockup

The same Bauhaus Circle Stripes design composited into a framed room mockup by the Photoshop stage
Same design, swapped into a gallery template by the Photoshop stage. No manual compositing.

Social post

The same Bauhaus Circle Stripes listing auto-posted to Instagram, showing the poster, real caption and like count
Instagram, Facebook & Pinterest, once published on Etsy.

Bauhaus Circle Stripes is a real, live listing. See the shop at etsy.com/shop/PrimoPosters.

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