Triumph

NFC Concept

Whilst I was working at Linney Create (formerly Linney Design), NFC tags were becoming more and more popular. The idea was to create a printed piece that would allow the user to tap their phone on the printed artwork and be taken to a website that would showcase the product in more detail.

Essentially bringing digital and print together to showcase what a person wouldn’t necessarily get in store, i.e. showing what the reflective strips would look like at night on a biking jacket, or the sound of an exhaust.

Being a motorcycle lover I saw the potential of strengthening our already great relationship with our client. My CEO loved the idea, which I then pitched to Triumph Motorcycles.

This was done by embedding the NFC tag into the printed artwork. Take a look at the three concept sites I created below:

Skills & Tools